Discover Bad N Bare
British Swim, that takes you somewhere.
Bad N Bare is known for its iconic designs, immaculate fit, soft-to-touch feel and enduring quality - all of which are our top priorities when adding any new pieces to the range.
Meet Founder Ella
When I founded Bad N Bare, my vision was clear: to create elevated resortwear that merges cutting-edge design with refined minimalism, sculpting and celebrating the female form while inspiring unapologetic confidence.
My journey in fashion began years earlier, studying Creative Direction at the London College of Fashion (2019–2022), where I immersed myself in the artistry and innovation of the industry. Fueled by this creative foundation and a passion for empowering women, I launched Bad N Bare to offer resortwear that makes every woman feel both irresistibly confident and effortlessly comfortable.
Since its inception, Bad N Bare has flourished—making its debut at Miami Swim Week 2023, featured in Sports Illustrated Swimsuit, and embraced by style icons including Maya Jama.
A Message From Ella:
While studying at the London College of Fashion, I founded Bad N Bare in 2022. I’ve always been captivated by the beauty of the female silhouette and inspired by the minimalist resortwear shapes of the 1980s. From the very beginning, my goal has been to design pieces that highlight and enhance natural curves—resortwear that makes you feel your most confident and unapologetically yourself.
I design with timelessness in mind, creating silhouettes that flatter, sculpt, and can be worn both on and off the beach. Above all, I want every woman who wears Bad N Bare to feel powerful, sexy, and comfortable in her own skin.
These collections are deeply personal to me, and I truly hope you love them as much as I’ve loved creating them for you.
With love, Ella x
All in The Details
At Bad N Bare, every detail is considered. Ella selects only buttery-soft, resilient fabrics, chosen not just for their beauty but for the comfort and support they offer season after season. Adjustable straps and ties on select pieces allow each design to be tailored effortlessly to your body, ensuring a flawless fit that moves with you—never digging, never restricting. With minimal hardware and seamless, sculpting cuts, each style is crafted to leave you feeling sensual, confident, and utterly at ease.
This is more than resortwear. This is a new era of femininity—for the elegantly bold, for women who set the tone, shape the trends, and define style entirely on their own terms.
Fit Process
Ella has a unique and rigorous design and approval process, which requires each piece to be fitted several times taking 12 months from design, fit and sample. Nothing is added or released into the collection unless Ella feels it is absolutely perfect and something she knows you couldn’t find anywhere else.
Since the collection includes swimsuits for women in sizes XS through XL, each swimsuit is made to fit every size rather than just being scaled up. Fit is really significant to Ella and was one of her main inspirations for starting Bad N Bare!